National Sport

Team GB

British Olympic Association · Brand established 1999

The British Olympic Association's brand for Britain's Olympic team, created in 1999 following a poor performance at the Atlanta 1996 Games. The identity draws directly from the Union Flag palette and has become one of the most visible expressions of British national identity in sport. Team GB is a registered trademark of the British Olympic Association.

Colour Specifications

Navy

Pantone 280 C · #012169 · RGB 1, 33, 105 · CMYK 100, 72, 0, 18

Red

Pantone 186 C · #C8102E · RGB 200, 16, 46 · CMYK 0, 91, 76, 6

White

#FFFFFF · RGB 255, 255, 255

Team GB is a registered trademark of the British Olympic Association. The colour palette mirrors the Union Flag specifications directly.

Usage & Rights

Team GB is a registered trademark. All branding, identity and usage rights are controlled by the British Olympic Association. Official brand guidelines are available to authorised commercial partners.

Great British Brand is an independent reference resource. We are not affiliated with, endorsed by, or acting on behalf of the British Olympic Association or Team GB. All brand assets remain the property of the British Olympic Association. Information is provided for reference purposes only.

teamgb.com