Disclaimer

Independent reference, not official guidance

Great British Brand is an independent open reference. It is not an official government, royal, parliamentary or institutional source. The site is designed to help people understand and apply British identity foundations more carefully, but it should not be treated as legal, ceremonial or regulated-use guidance.

Independent status

  • The site is independently created and maintained.
  • It is not affiliated with, endorsed by or approved by the UK Government, devolved administrations, the Royal Household, Parliament, the NHS, BBC, Royal Mail, Team GB or any other institution referenced unless explicitly stated.
  • References to institutions are for explanation and context.

No official endorsement

  • Inclusion of an institution, flag, colour, symbol or naming convention does not imply endorsement.
  • Users should verify official use with the relevant body.

Asset use

  • Downloadable assets are provided for practical reference.
  • Users are responsible for checking whether their intended use is appropriate.
  • Official, ceremonial, legal, regulated or high-profile uses should be checked against official sources.
  • Protected marks remain owned by their respective rights holders.

Institutional marks

  • This site does not grant permission to use protected institutional logos, marks, crests, badges or identity systems.
  • Where an institution has official brand guidelines, users should consult those guidelines directly.
  • Institution pages are explanatory, not licensing pages.

Northern Ireland context

  • Northern Ireland symbol and flag usage is context-sensitive.
  • The site does not present a single universally neutral official Northern Ireland flag.
  • Contextual references must be used with care.

Typography

  • Britain does not have a single official typeface.
  • Any illustrative typeface shown is for demonstration only.
  • The site does not distribute, license or provide commercial typefaces.

Accuracy and updates

  • The site aims to be accurate and useful, but information may change or need correction.
  • Users should treat the site as a practical reference, not a final authority.
  • Corrections and improvements are part of maintaining a useful reference.

BrandOps context

This site also demonstrates how Brand Foundations can be documented as part of a BrandOps approach. That does not make the reference official; it explains why the information is structured as foundations, assets, usage notes and source context.

Related pages