Foundations

Typography

A single typeface family used across all weights and applications. No alternatives. No italics.

THE
STANDARD.

Display / Headlines

Neue Haas Grotesk Display

Used for all primary headings, page titles and hero statements. Set in uppercase with tight tracking. The weight is always 95 Black (900) for top-level headlines, stepping down to 75 Bold (700) for secondary headings.

  • Familyneue-haas-grotesk-display
  • Weight95 Black — 900
  • CaseUppercase
  • Tracking-0.02em
  • Leading1.0 – 1.05
  • Size rangeclamp(2.75rem, 6vw, 5.5rem)
  • SourceAdobe Fonts — Kit mlx1zgw
Flags, colours, typography, voice and institutions — properly specified, openly documented and free to use. Built for anyone representing Great Britain with accuracy.

Body Copy

Neue Haas Grotesk Display

Body text uses the same face at a lighter weight, mixed case, with generous leading. The typeface reads cleanly at text sizes despite its display origins. No italic variant is used anywhere.

  • Familyneue-haas-grotesk-display
  • Weight45 Light / 55 Roman — 300–400
  • CaseMixed case
  • Tracking0 (normal)
  • Leading1.65 – 1.75
  • Size range0.85rem – 1rem
  • Colour#0A0A0A ink / #6B6560 mid
Foundations
Pantone 280 C
Union Jack · Flag 01/04

Labels & Specs

Neue Haas Grotesk Display

Navigation labels, category tags, specification keys and eyebrows use a tighter, heavier treatment. Wide letter-spacing at small sizes provides legibility and authority. Always uppercase. Never italic.

  • Familyneue-haas-grotesk-display
  • Weight65 Medium / 75 Bold — 600–700
  • CaseUppercase
  • Tracking0.08em – 0.2em
  • Leading1.0 – 1.2
  • Size range0.6rem – 0.75rem
  • UsageNav, eyebrows, table headers, tags