Reference Library
Institutions
Brand colour specifications and usage reference for Britain's most recognisable organisations. All brand assets remain the property of their respective owners.
NHS
Public Health · Est. 1948
One of the most recognised and trusted brands in the world — built on a single colour and a clear purpose.
BBC
Public Broadcasting · Est. 1927
One of the world's most studied brand systems. The master identity uses black and white only.
Team GB
National Sport · Est. 1999
The British Olympic Association's brand for Britain's Olympic team. Identity draws directly from the Union Flag palette.
Royal Mail
National Service · Est. 1516
Founded by Henry VIII. Pillar box red has been in use since 1874 and is among the most instantly recognisable brand colours in Britain.
Royal Warrant
Royal Endorsement · Est. 15th century
A mark of recognition granted to tradespeople supplying the Royal Household. One of the world's oldest quality endorsement systems.