Public Health
NHS
National Health Service · Established 1948
One of the most recognised and trusted brands in the world — built on a single colour and a clear purpose. The NHS logotype, white on Pantone 300 blue, has remained essentially unchanged since its creation. Founded on 5 July 1948 under the National Health Service Act 1946, it remains one of the largest employers on earth and one of the few public health systems to operate on a universal, free-at-point-of-use basis.
Colour Specifications
NHS Blue
Pantone 300 C · #005EB8 · RGB 0, 94, 184 · CMYK 99, 50, 0, 0
White
#FFFFFF · RGB 255, 255, 255
Black
#231F20 · RGB 35, 31, 32
Usage & Rights
The NHS identity is strictly protected. Use of the NHS logo, name or identity without authorisation is a criminal offence. The NHS Identity Guidelines are published by NHS England and provide comprehensive guidance for all authorised NHS organisations and suppliers.